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How Big Data Is Transforming Social Media Marketing

Smart Data Collective

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. While it has been tossed around as a buzzword in certain circles, Big Data is so much more than just a phrase. The definition has come to be known as the ‘three Vs’ of Big Data.

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Data Science, Past & Future

Domino Data Lab

By virtue of that, if you take those log files of customers interactions, you aggregate them, then you take that aggregated data, run machine learning models on them, you can produce data products that you feed back into your web apps, and then you get this kind of effect in business. That was the origin of big data.