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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

I thought I’d share how we started to apply marketing theory, practice, and insights from data. Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). The secret is the data. Real never goes out of fashion.

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The history of Kubernetes

IBM Big Data Hub

This allows applications to run quickly in any environment—whether on- or off-premises—from a desktop, private data center or public cloud. Borg’s large-scale cluster management system essentially acts as a central brain for running containerized workloads across its data centers.

Software 100
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An Intelligent Future for Manufacturing

CIO Business Intelligence

For Huawei, digitally transforming manufacturing through advanced ICT including 5G technologies, cloud computing, big data and AI, is the key to reshaping industries for the future. Another leading manufacturer, BYD , first entered the automotive market in 2003.

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Data Modeling 201 for the cloud: designing databases for data warehouses

erwin

Designing databases for data warehouses or data marts is intrinsically much different than designing for traditional OLTP systems. Accordingly, data modelers must embrace some new tricks when designing data warehouses and data marts. Data modeling for the cloud: good database design means “right size” and savings.

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Can AI live up to its promise?

CIO Business Intelligence

We need AI that is aligned with our values, and not solely driven by economic interests. Profound changes could arise in the ethical and philosophical frameworks that guide our interaction with this disruptive technology, perhaps requiring new forms of philosophical thought.

IT 125