2003, Experimentation and Strategy

Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Occam's Razor

NOVEMBER 5, 2007

My first eMetrics summit was June 2003 and as a young inexperienced person new in the field it was a great learning experience (eMetrics in Santa Barbara were the best!). The strategy, for me, was two fold: Go figure out what sources of data, web and non-web, were needed to make decisions. ." Ok let me explain.

Analytics

Analytics Experimentation Metrics Measurement

The trinity of errors in applying confidence intervals: An exploration using Statsmodels

O'Reilly on Data

DECEMBER 9, 2019

As the number of experimental trials N approaches infinity, the probability of E equals M/N. Winston Churchill could just as well have been talking about CIs instead of Russia’s world war strategy when he said, “It is a riddle, wrapped in a mystery, inside an enigma; but perhaps there is a key.” References.

Statistics

Statistics Uncertainty Risk Marketing

Data Leaders Brief

Multiplicity: Succeed Awesomely At Web Analytics 2.0!

The trinity of errors in applying confidence intervals: An exploration using Statsmodels

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