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Otherwise, you might as well have a circa 2005 static website. All software will require some degree of customization, but to control costs and speed time to ROI you want to minimize the amount of customization that’s necessary. Gathering data on users and processing payments requires attention to security and compliance.
First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If after rigorous analysis you have determined that you have evolved to a stage that you need a data warehouse then you are out of luck with Yahoo! Fourth Bit Of Context. The 10/90 Rule!
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