Jedox

JULY 9, 2019

What is just as important, however, is having someone who truly understands the data itself from a technical and business perspective. For the Jedox AI project at ServiceMaster, this data expert is Kevin Kennedy, who has served as business systems manager at its division Terminix since 2005.

Finance 52

Finance Sales Testing Data Integration 52

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Don't worry about attribution modeling yet. The sad reality is that it takes a lot (from a data, people, process perspective) to be ready to optimize for LTV. Beat Beneful. Now you are ready for LTV. You are there.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. You simply cannot survive in this world with a clickstream mental model. Fourth Bit Of Context. The 10/90 Rule! I am forgetting the other 25 features these tools provide for free.

Analytics 136

Analytics Testing Measurement Optimization 136