Remove 2005 Remove Data Integration Remove ROI
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Not just the fake "ROI" number in many digital analytics tool, but true profitability. Beat Beneful. Entertain Me 2. Inform Me. Provide Utility.

Marketing 165
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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If after rigorous analysis you have determined that you have evolved to a stage that you need a data warehouse then you are out of luck with Yahoo! Fourth Bit Of Context. The 10/90 Rule!

Analytics 136