2005 Data Integration ROI 
Occam's Razor
DECEMBER 9, 2013
Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Not just the fake "ROI" number in many digital analytics tool, but true profitability. Beat Beneful. Entertain Me 2. Inform Me. Provide Utility.
Occam's Razor
OCTOBER 19, 2010
First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If after rigorous analysis you have determined that you have evolved to a stage that you need a data warehouse then you are out of luck with Yahoo! Fourth Bit Of Context. The 10/90 Rule!
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