Jedox

JULY 9, 2019

What is just as important, however, is having someone who truly understands the data itself from a technical and business perspective. For the Jedox AI project at ServiceMaster, this data expert is Kevin Kennedy, who has served as business systems manager at its division Terminix since 2005.

Finance 52

Finance Sales Testing Data Integration 52

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Five Reasons And Awesome Testing Ideas.

Analytics 136

Analytics Testing Measurement Optimization 136

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Go buy a simple A/B testing tool ( Visual Website Optimizer , Optimizely ), go crazy optimizing every little thing to take money from the people who want to give it to you! Beat Beneful.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165