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Traditionally, such a legacy call center analytics platform would be built on a relational database that stores data from streaming sources. Datatransformations through stored procedures and use of materialized views to curate datasets and generate insights is a known pattern with relational databases.
You can also use the datatransformation feature of Data Firehose to invoke a Lambda function to perform datatransformation in batches. Query the data using Athena Athena is a serverless, interactive analytics service built to analyze unstructured, semi-structured, and structured data where it is hosted.
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