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Traditionally, such a legacy call center analytics platform would be built on a relational database that stores data from streaming sources. Datatransformations through stored procedures and use of materialized views to curate datasets and generate insights is a known pattern with relational databases.
You can also use the datatransformation feature of Data Firehose to invoke a Lambda function to perform datatransformation in batches. Athena is used to run geospatial queries on the location data stored in the S3 buckets. Choose Run. Choose Explore table items to view the content of the table.
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