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To achieve this, he says, companies should find ways to lower the cost of experimentation, decrease the time to value, and scale successful experimentation into products quickly. Guy concludes: “Consider how, at the start of the dot-com era, if a company hadn’t got a domain and a website, they would have been out of business by 2005.
First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. Experimentation and Testing Tools [The "Why" – Part 1]. Experimentation and Testing Tools [The "Why" – Part 1]. Fourth Bit Of Context. The 10/90 Rule! Percent Mobile. LivePerson.
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