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Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Not just the fake "ROI" number in many digital analytics tool, but true profitability. Beat Beneful. Entertain Me 2. Inform Me. Provide Utility.
First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Fourth Bit Of Context. The 10/90 Rule!
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