O'Reilly on Data

APRIL 23, 2024

In 2005, in “ What is Web 2.0? ,” I made the case that the companies that had survived the dotcom bust had all in one way or another become experts at “harnessing collective intelligence.”

Advertising 274

Advertising Cost-Benefit Marketing Risk 274

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Don't do paid search. Beat Beneful.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. The 10/90 rule.

Marketing 127

Marketing Metrics Measurement Testing 127

The Unofficial Google Data Science Blog

JULY 18, 2023

E ven after we account for disagreement, human ratings may not measure exactly what we want to measure. Researchers and practitioners have been using human-labeled data for many years, trying to understand all sorts of abstract concepts that we could not measure otherwise. That’s the focus of this blog post.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

Smart Data Collective

JUNE 16, 2022

Google Analytics wasn’t launched until 2005. If you are trying to create a great website, then you have to leverage analytics tools to improve the quality of your site by assessing the right metrics. Then you can take measures to update your site. Businesses have been using websites to reach customers for nearly 30 years.

Analytics 103

Analytics Visualization Testing Analytics Technologies 103

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). Mongoose Metrics ~ ifbyphone. The 10/90 Rule!

Analytics 136

Analytics Testing Measurement Optimization 136

AWS Big Data

OCTOBER 11, 2023

Near-real-time streaming analytics captures the value of operational data and metrics to provide new insights to create business opportunities. These metrics help agents improve their call handle time and also reallocate agents across organizations to handle pending calls in the queue.

Management 110

Management Metadata Analytics Dashboards 110