Smart Data Collective

JUNE 16, 2022

Google Analytics wasn’t launched until 2005. Analytics technology can measure the effectiveness of your website’s elements, reveal weak areas, and show you what needs improvement. Test different value propositions. Test different value propositions. Then you can take measures to update your site.

Analytics 103

Analytics Visualization Testing Analytics Technologies 103

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. The 10/90 rule.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. You'll measure Task Completion Rate in 4Q (below).

Analytics 136

Analytics Testing Measurement Optimization 136

The Unofficial Google Data Science Blog

JULY 18, 2023

E ven after we account for disagreement, human ratings may not measure exactly what we want to measure. Researchers and practitioners have been using human-labeled data for many years, trying to understand all sorts of abstract concepts that we could not measure otherwise. That’s the focus of this blog post.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Just focus on the last column in that report, then optimize your campaign targeting, content and success measures.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

CIO Business Intelligence

APRIL 5, 2024

It was first published in 2005 and is continuously updated. There must be a measurable learning objective or set of objectives that are directly applicable to changing the behavior or improving the skills of a business analyst.

Business Analysis 111

Business Analysis Cost-Benefit Interactive Strategy 111

CIO Business Intelligence

SEPTEMBER 6, 2022

The group’s move online began in the 1990s with its first steps into e-commerce, followed by the closure of its physical stores in 2005. It’ being everything from how they collect and measure data, to how they understand it and their own glossary. The whole company rebranded as Very in 2020, the year Pimblett joined.

IT 98

IT Forecasting Data Lake Data Warehouse 98