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Alteryx Uses Generative AI to Enhance Analytic Operations

David Menninger's Analyst Perspectives

In 2006, the company released its eponymous product that established its direction for what the product is today. Alteryx was founded in 1997 and initially focused on analyzing demographic and geographically organized data. In 2017, it went public in an IPO on the NYSE.

Analytics 147
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 151
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 133
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insightsoftware acquires Exago, Bolstering Market Leadership in Embedded Analytics

Jet Global

The acquisition of this embedded BI solution provider further empowers software teams to deliver compelling self-service analytics to their users. A 2021 survey states that less than 60% of end-users are using even the most basic analytics capabilities. This announcement follows insightsoftware’s recent acquisition of Logi Analytics.

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An Incredible Analytics Experience: 5 Years of Occam’s Razor

Occam's Razor

My beloved little labor of love, this analytics blog, is 5 years old today. My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). From day one my plan was to make analytics accessible, practical, non-IT centric, and real.

Analytics 100
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Kick Butt With Internal Site Search Analytics

Occam's Razor

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? It is also covered in detail in Web Analytics: An Hour A Day. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search. You Should Be.

Analytics 101
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Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie"

Occam's Razor

Some analytics professionals are still using weblogs as the source of data for doing Web Analytics. Now you can easily see why we all work hard on analytics and marketers work so hard on content and copy and offers but we can’t seem to move the conversion rate by all that much. Please share your feedback via comments.