Domino Data Lab

APRIL 3, 2019

Cloud gets introduced: Amazon AWS launched in public beta in 2006. Mobile gets introduced: the term “ CrackBerry ” becomes a thing in 2006, followed by the launch of the iPhone the following year. data to train and test models poses new challenges: The need for reproducibility in analytics workflows becomes more acute.

Machine Learning 84

Machine Learning Data Governance Metadata Data Science 84

Perceptual Edge

SEPTEMBER 11, 2019

As far as I know, no research studies have ever measured the efficiency gains or losses for various tasks (e.g., I encountered the latest example of this recently when I read a press release about a new product named Immersion Analytics by the company Virtual Cove. Table Lenses.

Visualization 88

Visualization Sales Software Data Processing 88

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? It is also covered in detail in Web Analytics: An Hour A Day. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search. You Should Be.

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Try, test, measure, be rich. Where is it? Time on Site?

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 16, 2011

My beloved little labor of love, this analytics blog, is 5 years old today. My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). From day one my plan was to make analytics accessible, practical, non-IT centric, and real.

Analytics 100

Analytics Broadcasting Visualization Marketing 100

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. It is measured as Orders/Visits. [Or, For the last decade (#omg!),

Metrics 89

Metrics Analytics Cost-Benefit Key Performance Indicator 89

Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" Here's the "bigger web analytics data" picture from 2007… Multiplicity! " That is the title of my post from June 2006. Your analytical gut instinct.

Big Data 128

Big Data Data-driven Unstructured Data Marketing 128

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. My first blog post on the topic of CIA was on 14th Aug 2006! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

APRIL 4, 2016

Your first skepticism flag should be: The title of the article says IQ, do PISA scores measure IQ? Novice Analysts get so caught up in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics?

Marketing 95

Marketing Strategy Analytics Reporting 95

datapine

DECEMBER 28, 2021

These controlling measures are essential and should be part of any experiment or survey – unfortunately, that isn’t always the case. Based on the structure of the chart, it does in fact appear to show that the number of abortions since 2006 experienced substantial growth, while the number of cancer screenings substantially decreased.

Statistics 363

Statistics Advertising Visualization Data mining 363

The Unofficial Google Data Science Blog

MARCH 24, 2025

Given the voluntary participation, we are not able to directly measure the relationship between test performance and long term success in the DS-R role. By this measure, Question #7 seems suspect, and we discuss it in detail. For this use case, candidates will also likely appreciate that we have measured the mean (=7.0/10)

Statistics 58

Statistics Testing Interactive Sales 58