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At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.
It is important to take into account that not all numeric data can be part of a calculation or aggregated. These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. What Is Quantitative Data Analysis? What Are Quantitative DataCollection Methods?
My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence datacollected? Competitive intelligence data will never match your site's analytics tool. CI datacollection.
But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Joseph Boisseaux.
You know, typically, when you think about running projects, running teams, in terms of setting the priorities for projects, in terms of describing, what are the key metrics for success for a project, that usually falls on product management. Then in 2006, they told me to go look at a website and sign up for a thing. Roll the clock out.
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