Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 151

Analytics Slice and Dice KPI Metrics 151

Occam's Razor

APRIL 21, 2014

But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Joseph Boisseaux.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Measurement 132

Alation

OCTOBER 12, 2022

It is important to take into account that not all numeric data can be part of a calculation or aggregated. These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. What Is Quantitative Data Analysis? What Are Quantitative Data Collection Methods?

Statistics 52

Statistics Sales Testing Marketing 52

Domino Data Lab

JULY 22, 2019

You know, typically, when you think about running projects, running teams, in terms of setting the priorities for projects, in terms of describing, what are the key metrics for success for a project, that usually falls on product management. Then in 2006, they told me to go look at a website and sign up for a thing. Roll the clock out.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection.

Metrics 156

Metrics Reporting IT Advertising 156