The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). From 2006: Is Real-Time Analytics Really Relevant? ). The benchmark for the beautiful metric AVOC is 15.3%.

Analytics 133

Analytics Scorecard Strategy Testing 133

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. And this has to be a continuous approach and not discreet.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

NOVEMBER 12, 2006

Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). Is Real Conversion Rate metric a good one? Segment the Visitors in the Opportunity Pie to identify what their true levers are (in getting them to buy). What do you think? Do you already use it and this is old news?

Measurement 99

Measurement Analytics Marketing Optimization 99