The Unofficial Google Data Science Blog

APRIL 23, 2024

To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Our experimentation platform supports this kind of grouped-experiments analysis, which allows us to see rough summaries of our designed experiments without much work.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

CIO Business Intelligence

MARCH 10, 2022

years after its launch in June 2006. Instead, it’s targeting test and development functions, with the goal of making it easier for enterprises to set up such environments whenever they need them, without having to leave costly excess mainframe capacity sitting idle the rest of the time. years, with an additional 7.4

Sales 130

Sales Testing Experimentation Data Processing 130

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.

Analytics 133

Analytics Scorecard Strategy Testing 133

O'Reilly on Data

JULY 25, 2023

To provide some coherence to the music, I decided to use Taylor Swift songs since her discography covers the time span of most papers that I typically read: Her main albums were released in 2006, 2008, 2010, 2012, 2014, 2017, 2019, 2020, and 2022. This choice also inspired me to call my project Swift Papers.

Consulting 246

Consulting Interactive Software Metadata 246

Occam's Razor

NOVEMBER 12, 2006

The problem is that you are there just to look at the car, maybe take it for a test drive. Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). You have not yet saved up enough to buy a new car. You really don’t want to be sold. What do you think?

Measurement 99

Measurement Analytics Marketing Optimization 99

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. Post Testing: Visits 30k.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94