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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. What may or may not be as common, but is an integral part of our analytics strategy is the extensive use of controlled experiments to answer life’s hardest questions.

Analytics 133
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A You are a small sized business and these four simple key performance indicators will literally rock your world as soon as you start measuring them.

Metrics 153
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. A very special type of metric is designated to be a Key Performance Indicator (KPI). Too many people try to go for a revolution when it comes to their digital strategy. Averages this. Total that. Percentage that other thing.

Analytics 151
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Goodbye Oracle Discoverer, Hello Next-Generation Reporting

Jet Global

Oracle’s 2014 Statement of Direction laid out its support strategy. Because Discoverer has been non-strategic since 2006, it’s a challenge for IT to successfully write reports. As a heavyweight in the world on enterprise software, Oracle makes a lot of companies scramble any time it decides to stop supporting one of its core products.

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Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) It really is quite crazy. You'll agree all of this sounds quite insane. is Conversion Rate. It is measured as Orders/Visits. [Or,

Metrics 89