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Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie"

Occam's Razor

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website. Even though we should not obsess about conversion rate we do.

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Big Data Joins The Fight Against Traumatic Brain Injuries

Smart Data Collective

The CDC reports that the incidents of admissions for these types of injuries rose around 54% between 2006 and 2014. These datasets are able to predict and outline the most dangerous roads that authorities can then monitor with a higher police presence or change through updates and additional safety measures.

Big Data 102
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At a loss for data project ROI? Evaluate it like a product

CIO Business Intelligence

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. You need to have a sense of ROI, beginning with a sense of what it costs to product it and being deliberate about measuring what you expect to reap from it is really the starting point,” he says. Humby had bona fides to make that claim.

ROI 116
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. Please remember this important caveat as you pick KPIs. Now you have your foundation, metrics and KPIs. Definition?

Analytics 151
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Three Amazing Web Data Analyses Techniques For Analysis Ninjas

Occam's Razor

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. See: Actively Avoid Insights: 4 Useful KPI Measurement Techniques ]. David's idea is simple and genius. Makes sense?

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Public cloud vs. private cloud vs. hybrid cloud: What’s the difference?

IBM Big Data Hub

Internet companies like Amazon led the charge with the introduction of Amazon Web Services (AWS) in 2002, which offered businesses cloud-based storage and computing services, and the launch of Elastic Compute Cloud (EC2) in 2006, which allowed users to rent virtual computers to run their own applications.

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What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. The two bodies formed an alliance at the end of 2006 to further IT service management.

IT 105