Occam's Razor

NOVEMBER 12, 2006

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website. Is Real Conversion Rate metric a good one? Like this post?

Measurement 99

Measurement Analytics Marketing Optimization 99

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? 3: Measure Internal Site Search Quality. #4: 5: Life Is About Results: Measure Outcomes! It is obvious to you how the above report can also help you measure the quality of your internal search results.

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. See: Actively Avoid Insights: 4 Useful KPI Measurement Techniques ]. David's idea is simple and genius. Makes sense?

Metrics 87

Metrics Measurement Advertising Marketing 87

Occam's Razor

MAY 16, 2011

My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). Today that's coupled with keynotes at conferences around the world, co-founding an online marketing and analytics certification company Market Motive Inc , and advisory roles thrown in for good measure.

Analytics 100

Analytics Broadcasting Visualization Marketing 100

Occam's Razor

APRIL 4, 2016

Your first skepticism flag should be: The title of the article says IQ, do PISA scores measure IQ? This post is from 2006: Data Quality Sucks, Let's Just Get Over It You'll learn the six step process you can use to overcome the paralysis. You are the smart Analyst. Quick Google search. They do not. You should sign-up!

Marketing 95

Marketing Strategy Analytics Reporting 95

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. Please see the advice above.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Domino Data Lab

JULY 1, 2021

from keras import optimizers from keras.models import Model from keras.models import Input from keras_contrib.layers import CRF from keras_contrib import losses from keras_contrib import metrics. Finally, we split the resulting dataset into a training and hold-out set, so that we can measure the performance of the classifier on unseen data.

Modeling 111

Modeling Statistics Testing Metrics 111

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 156

Metrics Reporting IT Advertising 156