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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 151
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Thermo Fisher transforms its customer experience

CIO Business Intelligence

Formed from the merger of Thermo Electron and Fisher Scientific in 2006, Thermo Fisher Scientific is one of the world’s largest suppliers of scientific instruments, reagents, and services, with more than 130,000 employees worldwide. Since 2006, it has grown with additional mergers and acquisitions, including Life Technologies Corp.

IT 105
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A changing market landscape requires constant evolution: Our mission for VMware customers

CIO Business Intelligence

We are accomplishing this new engagement in two main ways: Standardizing the metric for our pricing across cloud providers to per-core licensing – the same metric used in our end-customer licensing – and providing license portability for VCF. He has held this position since March 2006.

Marketing 105
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What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. The two bodies formed an alliance at the end of 2006 to further IT service management. How does ITIL reduce costs?

IT 105
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Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie"

Occam's Razor

Is Real Conversion Rate metric a good one? Sit back, relax and enjoy the ride because you have achieved the pinnacle of Web Analysis! : ) [Oh ask for a bonus, Jim this one's for you!]. What do you think? Do you already use it and this is old news? Do you have suggestions on other ways in which to compute the Real Conversion Rate?

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Three Amazing Web Data Analyses Techniques For Analysis Ninjas

Occam's Razor

And that is exactly the problem when you present conversion rates (also pathetically low on every single website on the planet) and other such metrics. Resist the urge to turn everything into an average, percentage, ratio or a compound metric. See: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Makes sense?

Metrics 87
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A guide to efficient Oracle implementation

IBM Big Data Hub

Since 2006, Oracle has offered an implementation methodology, the Oracle Unified Method (OUM), a full lifecycle approach to implementing the company’s ERP software. This phase of planning also covers projected project milestones and well-defined metrics for the system once it goes live.

Testing 71