The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Alation

OCTOBER 12, 2022

These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. A simple example of a narrative this could be a descriptive column on a report that reviews sales 12 months ago and last month and states: Sales has grown from $1.2M Reporting findings. What Is Quantitative Data Analysis?

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. The post provides more detail. Joseph Boisseaux.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Measurement 132

Jet Global

NOVEMBER 23, 2020

Sample Reports. The CFO Leadership Council was founded in 2006 as a gathering place for financial executives to network in a comfortable environment. Rob Lund, Partner at Advanced CFO, goes over the five key performance metrics you should be checking to make sure your strategy is working properly. Sample Reports.

KPI 52

KPI Finance Dashboards Data Processing 52

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? This post is using screenshots of the new Google Internal Search Analysis reports but the process of understanding the search data will apply to all companies. This next report is my favorite of the bunch.

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

MARCH 22, 2011

As dutiful Reporting Folks we will send this table out to reflect performance of that campaign. The flaw in this report of course is in assuming that all 1,000 visits were in play (wanted to convert / buy something). Resist the urge to turn everything into an average, percentage, ratio or a compound metric. Makes sense?

Metrics 87

Metrics Measurement Advertising Marketing 87

Occam's Razor

APRIL 4, 2016

A 2014 AOL report and an online survey with n=600. This post is from 2006: Data Quality Sucks, Let's Just Get Over It You'll learn the six step process you can use to overcome the paralysis. Information: You are a report creator, you fix code in emergencies. Then, I asked for the source of data. It was horse-manure.

Marketing 95

Marketing Strategy Analytics Reporting 95

Occam's Razor

FEBRUARY 7, 2011

I open GA's keyword report. But each keyword gets "credit" for other metrics. For paid search keyword reporting (volumes, competitive performance, CPS's etc.) And to visualize it in a report. Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about?

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Domino Data Lab

JULY 22, 2019

If you look into the middle bucket, they have three things that they report in common. Now, working down to the mature part of this, they report two things in common. What do they report in common? They’re years away from being up to that point. One is data quality, cleaning up data, the lack of labelled data.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc.

Metrics 156

Metrics Reporting IT Advertising 156