The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Jet Global

NOVEMBER 23, 2020

Sample Reports. The CFO Leadership Council was founded in 2006 as a gathering place for financial executives to network in a comfortable environment. Rob Lund, Partner at Advanced CFO, goes over the five key performance metrics you should be checking to make sure your strategy is working properly. Sample Reports.

KPI 52

KPI Finance Dashboards Data Processing 52

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA language, Users). Metrics create incentives, bad metrics create bad incentives.

Metrics 89

Metrics Analytics Cost-Benefit Key Performance Indicator 89

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. The post provides more detail. Joseph Boisseaux.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Metrics 132

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? This post is using screenshots of the new Google Internal Search Analysis reports but the process of understanding the search data will apply to all companies. This next report is my favorite of the bunch.

Analytics 101

Analytics Metrics Measurement Reporting 101

Domino Data Lab

JULY 22, 2019

If you look into the middle bucket, they have three things that they report in common. Now, working down to the mature part of this, they report two things in common. What do they report in common? They’re years away from being up to that point. One is data quality, cleaning up data, the lack of labelled data.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

FEBRUARY 7, 2011

I open GA's keyword report. But each keyword gets "credit" for other metrics. For paid search keyword reporting (volumes, competitive performance, CPS's etc.) And to visualize it in a report. Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about?

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

APRIL 4, 2016

A 2014 AOL report and an online survey with n=600. This post is from 2006: Data Quality Sucks, Let's Just Get Over It You'll learn the six step process you can use to overcome the paralysis. Information: You are a report creator, you fix code in emergencies. Then, I asked for the source of data. It was horse-manure.

Marketing 95

Marketing Strategy Analytics Reporting 95