Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

IBM Big Data Hub

DECEMBER 4, 2023

Since 2006, Oracle has offered an implementation methodology, the Oracle Unified Method (OUM), a full lifecycle approach to implementing the company’s ERP software. Assemble a cross-collaborative implementation team with well-defined roles and identify major stakeholders to consult and test the system as the project moves forward.

Testing 71

Testing Consulting Digital Transformation Cost-Benefit 71

Occam's Razor

MARCH 23, 2021

The first component is a gloriously scaled global creative pre-testing program. We pre-test pretty much everything in an online lab ish environment, and predict whether a piece of a TV or Billboard or Radio or YouTube or Facebook creative will be successful. Matched market tests. Creative is the thing you see in the ad.

Analytics 133

Analytics Scorecard Strategy Testing 133

The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Alation

OCTOBER 12, 2022

These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. Test hypotheses in order to draw conclusions about populations (for example, the relationship between Lifetime Value and Annual Revenue). For a refresher on hypothesis testing, this cuemath summary is very helpful.).

Statistics 52

Statistics Sales Testing Marketing 52

AWS Big Data

JUNE 30, 2023

Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. The Pay-per-click (PPC) & Search Engine Marketing (SEM) dashboard lets you deep dive into key metrics by campaigns, assets, ad formats, landing pages, and device types to better gauge performance.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Marketing Analytics 132

Marketing Analytics Marketing Analytics Measurement 132