Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

Occam's Razor

MARCH 23, 2021

The first component is a gloriously scaled global creative pre-testing program. We pre-test pretty much everything in an online lab ish environment, and predict whether a piece of a TV or Billboard or Radio or YouTube or Facebook creative will be successful. Matched market tests. Creative is the thing you see in the ad.

Analytics 133

Analytics Scorecard Strategy Testing 133

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? Its time for pretty pictures that teach… You can see the trend, you can also see some of the key new metrics that tell you the whole story (more on them later). Remember sexy metric bounce rate ?

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Marketing Analytics 132

Marketing Analytics Marketing Analytics Measurement 132

Occam's Razor

NOVEMBER 12, 2006

The problem is that you are there just to look at the car, maybe take it for a test drive. Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). Is Real Conversion Rate metric a good one? You have not yet saved up enough to buy a new car. You really don’t want to be sold.

Measurement 99

Measurement Analytics Marketing Optimization 99

IBM Big Data Hub

DECEMBER 4, 2023

Since 2006, Oracle has offered an implementation methodology, the Oracle Unified Method (OUM), a full lifecycle approach to implementing the company’s ERP software. Assemble a cross-collaborative implementation team with well-defined roles and identify major stakeholders to consult and test the system as the project moves forward.

Testing 71

Testing Consulting Digital Transformation Cost-Benefit 71

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about? See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Post Testing: Visits 30k. Conversion Rate 2.13%.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94