AWS Big Data

JUNE 30, 2023

Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. After all that, we were still missing out on proactive analysis that identifies trends and uncovers optimization opportunities. We work with clients ranging from VC-funded startups to Fortune 500 firms.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

DECEMBER 12, 2011

A/B & Multivariate tests are a good option. Try, test, measure, be rich. Google Analytics' native funnels are pretty sub optimal, ignore that entire feature.) What key performance indicators are optimal for you? Here's how that picture might look like (from a post I wrote in July 2006!)…

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

O'Reilly on Data

JULY 25, 2023

To provide some coherence to the music, I decided to use Taylor Swift songs since her discography covers the time span of most papers that I typically read: Her main albums were released in 2006, 2008, 2010, 2012, 2014, 2017, 2019, 2020, and 2022. This choice also inspired me to call my project Swift Papers.

Consulting 246

Consulting Interactive Software Metadata 246

The Unofficial Google Data Science Blog

MARCH 31, 2016

both L1 and L2 penalties; see [8]) which were tuned for test set accuracy (log likelihood). On each of the ten segments the random effects model yielded higher test-set log likelihoods and AUCs, and we display the results in the figure below. Cambridge University Press, (2006). [2] bandit problems). ICML, (2005). [3]

Modeling 40

Modeling Statistics Advertising Testing 40

Occam's Razor

APRIL 21, 2014

Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc.

Marketing Analytics 132

Marketing Analytics Marketing Analytics Measurement 132

Occam's Razor

NOVEMBER 12, 2006

And no that is not Visits or Total Visitors in the denominator, for my perspective on why that is sub-optimal click here and read the part about Why use Unique Visitors.]. The problem is that you are there just to look at the car, maybe take it for a test drive. For exhaustive details click here. You really don’t want to be sold.

Measurement 99

Measurement Analytics Marketing Optimization 99

Occam's Razor

FEBRUARY 7, 2011

See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Alex Cohen: How to optimize with sparse data! Post Testing: Visits 30k. Oh, and don't be one of the jackhammers who snoops your customer's browser history and does other sub-optimal stuff. or non-U.S.),

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Domino Data Lab

JULY 1, 2021

from keras import optimizers from keras.models import Model from keras.models import Input from keras_contrib.layers import CRF from keras_contrib import losses from keras_contrib import metrics. Number of sentences in the training dataset: 43163 Number of sentences in the test dataset : 4796. Evaluation and testing. verbose=2).

Modeling 111

Modeling Statistics Testing Metrics 111

CIO Business Intelligence

OCTOBER 11, 2022

More quickly moving from ideas to insights has aided new drug development and the clinical trials used for testing new products. AstraZeneca’s ability to quickly spin up new analytics capabilities using AI Bench was put to the ultimate test in early 2020 as the global pandemic took hold. . It’s an exciting time to be at AstraZeneca!”

Machine Learning 145

Machine Learning Data-driven Data Science Testing 145

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Structure tests to validate these hypotheses. In each case, frame it as a hypothesis, test it, make bigger changes. Not every website is organized optimally for us to benefit from this report, but if it is, then you'll get something like this for Dell.com.

Metrics 156

Metrics Reporting IT Advertising 156