Experiment design and modeling for long-term studies in ads
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. References [1] Henning Hohnhold, Deirdre O'Brien, Diane Tang, Focus on the Long-Term: It's better for Users and Business , Proceedings 21st Conference on Knowledge Discovery and Data Mining, 2015. [2]
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