2007 Experimentation Forecasting 
Domino Data Lab
FEBRUARY 4, 2019
Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. Frédéric Kaplan, Pierre-Yves Oudeyer (2007).
Occam's Razor
FEBRUARY 7, 2011
The best option is to hire a statistician with experience in data modeling and forecasting. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. please refer to the controlled experimentation section, page 205, in the book for more.
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