2007 Experimentation Reporting 
O'Reilly on Data
APRIL 4, 2024
As Bill Janeway noted in his critique of the capital-fueled bubbles that resulted from the ultra-low interest rates of the decade following the 2007–2009 financial crisis, “ capital is not a strategy.” Venture capitalists don’t have a crystal ball. The capital-fueled race to build the largest models has already led to bad behavior.
The Unofficial Google Data Science Blog
APRIL 23, 2024
To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Our experimentation platform supports this kind of grouped-experiments analysis, which allows us to see rough summaries of our designed experiments without much work.
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The Unofficial Google Data Science Blog
JULY 22, 2020
Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.
Occam's Razor
SEPTEMBER 19, 2011
Bonus: Here's one of my favorite articles… all the way from 2007 but chock full of pithy valuable lessons for all of us regardless of our field: 41 Timeless Ways to Screw Up Direct Marketing. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. What do you find exciting?
Occam's Razor
APRIL 8, 2013
We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Circle of Friends was a social community built atop Facebook that launched in 2007. Online, offline or nonline. Yet this structure rarely exists in companies.
The Unofficial Google Data Science Blog
MAY 31, 2016
A geo experiment is an experiment where the experimental units are defined by geographic regions. The expected precision of our inferences can be computed by simulating possible experimental outcomes. Cambridge, 2007. Wouldn't it be great if we didn't require individual data to estimate an aggregate effect?
Occam's Razor
AUGUST 22, 2011
Delibrate Your Data, Dig Into Your Data, Reimagine Content Reporting. The Difference Between Web Reporting And Web Analysis. Refuse Report Requests. Consultants, Analysts: Present Impactful Analysis, Insightful Reports. The Awesome Power of Visualization 2 -> Death and Taxes 2007. The Best Web Analytics Report.
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