Experiment design and modeling for long-term studies in ads
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning. Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. 2] Ron Kohavi, Randal M.
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