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Remember that the raw number is not the only important part, we would also measure statistical significance. Circle of Friends was a social community built atop Facebook that launched in 2007. The result? The properties with professional photography had 2-3 times the number of bookings! The graph is impressive, right?
KPI : A keyperformanceindicator (KPI) is a metric most closely tied to overall business success. Focus your dashboards only on the KPIs where performance for that time period is three standard deviations away from the mean. A small statistics detour. Focus only on KPIs, eliminate metrics. As is Impressions.
The Awesome Power of Visualization 2 -> Death and Taxes 2007. Tip #9: Leverage Statistical Control Limits. Tip#1: Statistical Significance. Six Web Metrics / KeyPerformanceIndicators To Die For. Web Analytics Career Advice: Statistics, Business, IT & Mushrooms. Web Analytics Demystified.
Key Language of Applied Analytics. The vocabulary of applied analytics includes words and concepts such as: Keyperformanceindicators (KPIs). Primary keys. Technology – i.e. data mining, predictive analytics, and statistics. Master data management. Data governance. Scoring – i.e. profitability or risk.
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