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First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. That metric is tied to a KPI. It's the target for your KPI. We’re making an educated guess about what could improve the KPI based on what we learned in step 1.
DevOps first came about in 2007-2008 to fix problems in the software industry and bring with it continuous improvement and greater efficiencies. If the main goal is to bring about efficiencies, shouldn’t there be some measurement available to make sure the target is being met? Start by listing your KPIs. But is that really true?
" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement"
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