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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), Measuring Incrementality: Controlled Experiments to the Rescue!

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Measuring Maturity

Peter James Thomas

The author, engaged in measuring maturity – © Jennifer Thomas Photography – view full photo. In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1].

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Knowledge

Occam's Razor

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

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How CIOs can unite sustainability and technology

CIO Business Intelligence

of CO2 in 2007, the industry has now risen to 4% today and will potentially reach 14% by 2040. . In fact, companies that adopt sustainable technology to a significant extent achieve 4% higher ESG scores from Arabesque S-Ray , a global specialist in measuring ESG metrics. . Producing only 1.5%

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What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

Later, the ITIL Refresh Project in 2007 consolidated the ITIL to five volumes consisting of 26 process and functions — this is referred to as the ITIL 2007 edition. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office.

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Measuring Validity and Reliability of Human Ratings

The Unofficial Google Data Science Blog

E ven after we account for disagreement, human ratings may not measure exactly what we want to measure. Researchers and practitioners have been using human-labeled data for many years, trying to understand all sorts of abstract concepts that we could not measure otherwise. That’s the focus of this blog post.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Measure and decide what to do.

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