2007 Metrics Statistics 
Occam's Razor
APRIL 8, 2013
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.
The Unofficial Google Data Science Blog
APRIL 23, 2024
the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.
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The Unofficial Google Data Science Blog
JUNE 30, 2016
Identification We now discuss formally the statistical problem of causal inference. We start by describing the problem using standard statistical notation. The field of statistical machine learning provides a solution to this problem, allowing exploration of larger spaces. For a random sample of units, indexed by $i = 1.
The Unofficial Google Data Science Blog
MAY 31, 2016
This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. In other words, iROAS is the slope of a curve of the response metric plotted against the underlying advertising spend. They are non-overlapping geo-targetable regions.
Smart Data Collective
OCTOBER 12, 2022
Statistical Atlas. The Statistical Atlas is an invaluable data analytics tool that can give you detailed insights on a wide variety of national markets and areas. One major bonus of the Statistical Atlas is that it’s absolutely free to use. Fortunately, a number of data analytics tools can be very helpful here. Zilculator.
Occam's Razor
FEBRUARY 6, 2018
Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. Focus only on KPIs, eliminate metrics. Here are the definitions you'll find in my books: Metric : A metric is a number. Time on Page is a metric.
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. The Awesome Power of Visualization 2 -> Death and Taxes 2007.
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