Remove 2007 Remove Modeling Remove Testing
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Why model calibration matters and how to achieve it

The Unofficial Google Data Science Blog

by LEE RICHARDSON & TAYLOR POSPISIL Calibrated models make probabilistic predictions that match real world probabilities. To explain, let’s borrow a quote from Nate Silver’s The Signal and the Noise : One of the most important tests of a forecast — I would argue that it is the single most important one — is called calibration.

Modeling 122
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Let's listen in as Alistair discusses the lean analytics model… The Lean Analytics Cycle is a simple, four-step process that shows you how to improve a part of your business. Testing out a new feature.

Metrics 157
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Scikit-Learn For Machine Learning Application Development In Python

Smart Data Collective

This library was developed in 2007 as part of a Google project. There are two essential classifiers for developing machine learning applications with this library: a supervised learning model known as an SVM and a Random Forest (RF). Some of the Premier benefits include: Regression modeling. Advanced probability modeling.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. Good lord I love this stuff!

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Can Data-Driven Accounts Receivable Management Strengthen Client Relationships?

Smart Data Collective

The benefits of data analytics in accounts receivable was first explored by a study from New York University back in 2007. Companies can use their predictive analytics models to decide how to resolve issues with tardiness. You should outline these options beforehand and test them carefully with your big data software after.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

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Time Series with R

Domino Data Lab

One of the most common ways of fitting time series models is to use either autoregressive (AR), moving average (MA) or both (ARMA). These models are well represented in R and are fairly easy to work with. AR models can be thought of as linear regressions of the current value of the time series against previous values.