Smart Data Collective

JUNE 24, 2021

We have talked extensively about the value of using data for marketing strategies in all industries. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. You can see which offer the highest ROI with your data-driven insights. Find new leads.

Marketing 111

Marketing Strategy Analytics Marketing Analytics 111

John Wheeler

NOVEMBER 25, 2020

The shift in the IRM buyers from IT leaders to business leaders is being driven by an increasing need to better understand the tactical view of technology risks in a strategic business context. This is primarily driven by an increasing need to better understand the tactical view of technology risks in a strategic business context.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

Alation

JULY 15, 2022

Data ethics is both an imperative and an opportunity. New regulations covering data privacy and other ethical concerns require that enterprises govern internal data processes according to these new laws. I asked attendees: How often do you think about data ethics? What does data ethics mean to you?

Cost-Benefit 89

Cost-Benefit Data Governance ROI Risk 89

Occam's Razor

SEPTEMBER 29, 2009

If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data). The data in the above report shows how frequently during a time period do the website's visitors visit the website. Perhaps you?

Measurement 130

Measurement Metrics Analytics Marketing 130

Anmut

NOVEMBER 10, 2020

One former fossil-fuel provider has already proven that going green is possible, but that data must play a central role. The world’s most sustainable company is powered by data. Formerly known as DONG (Danish Oil and Natural Gas) Energy, in 2008 Ørsted announced a new focus on renewables, targeting 85% clean-energy supply by 2040.

Data-driven 52

Data-driven Forecasting Advertising ROI 52

Domino Data Lab

AUGUST 8, 2019

Paco Nathan ‘s latest monthly article covers Sci Foo as well as why data science leaders should rethink hiring and training priorities for their data science teams. In this episode I’ll cover themes from Sci Foo and important takeaways that data science teams should be tracking. Introduction. Ever heard of it before?

Data Science 71

Data Science Machine Learning Data Governance Statistics 71