Remove 2008 Remove KPI Remove ROI
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Use tools like Google Trends for Websites (or Compete or HitWise ) to analyze your performance… In the report above if you ( Hilton Hotels ) ran your campaigns in March 2008 (purple arrow) then you managed to accomplish nothing. Dear Avinash”: Be Awesome At Comparing KPI Trends Over Time. Notice the competitive trends?

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Understanding The Value Of Column Charts With Examples & Templates 

datapine

In the first image, the Y axis starts at 3.140% and finishes at 3.154% making it seem like the interest rate from 2008 to 2012 has grown exponentially. Procurement Last but not least, the procurement ROI is another KPI that can highly benefit from a column chart. Making it easier to compare the totals of the different columns.