Smart Data Collective

JUNE 24, 2021

Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. You can see which offer the highest ROI with your data-driven insights. We have talked extensively about the value of using data for marketing strategies in all industries. Create your own reputation.

Marketing 111

Marketing Strategy Analytics Marketing Analytics 111

CIO Business Intelligence

FEBRUARY 24, 2023

During the 2008–2009 Global Financial Crisis (GFC) and subsequent recession, researchers noted that cybercrime rates increased dramatically. However, there is some evidence that macroeconomic conditions can impact cybercrime. Their report focused exclusively on financial cybercrime, including identity theft.

Strategy 106

Strategy ROI Consulting Technology 106

John Wheeler

NOVEMBER 25, 2020

Unlike the 2008-2009 Great Recession that was financially-centered in its origin and resolution, the COVID-19 crisis is operationally-centered. Strategic risk mitigation as part of a digital transformation initiative requires an ROI/IRR analysis to determine how risks will factor into the profitability of a product or service.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

Alation

JULY 15, 2022

In other words, ethics and governance aren’t just about mitigating risk; with the right approach, they can boost profits, productivity, and ROI. The 2007/2008 financial crisis unveiled the monstrous risk of mis-reporting data. See how ethics can support ROI. How often do you think about ethics? What does data ethics mean to you?

Cost-Benefit 89

Cost-Benefit Data Governance ROI Risk 89

Anmut

NOVEMBER 10, 2020

Formerly known as DONG (Danish Oil and Natural Gas) Energy, in 2008 Ørsted announced a new focus on renewables, targeting 85% clean-energy supply by 2040. All this data on asset condition helps Ørsted model predictive maintenance, maximising data ROI and further reducing costs by preventing unexpected disruptions.

Data-driven 52

Data-driven Forecasting Advertising ROI 52

Occam's Razor

SEPTEMBER 29, 2009

Use tools like Google Trends for Websites (or Compete or HitWise ) to analyze your performance… In the report above if you ( Hilton Hotels ) ran your campaigns in March 2008 (purple arrow) then you managed to accomplish nothing. Standard Metrics Revisited: #5 : Conversion / ROI Attribution. Notice the competitive trends?

Measurement 130

Measurement Metrics Analytics Marketing 130

Domino Data Lab

AUGUST 8, 2019

provides ways to kill 2-3 birds with one stone: better recommendations for people leveraging that data, along with better data governance, along with better ROI on research funding. 2008 – Financial crisis : scientists flee Wall St. The gist is, leveraging metadata about research datasets, projects, publications, etc.,

Data Science 71

Data Science Machine Learning Data Governance Statistics 71