Remove 2008 Remove ROI Remove Statistics
article thumbnail

Themes and Conferences per Pacoid, Episode 12

Domino Data Lab

provides ways to kill 2-3 birds with one stone: better recommendations for people leveraging that data, along with better data governance, along with better ROI on research funding. 2008 – Financial crisis : scientists flee Wall St. The gist is, leveraging metadata about research datasets, projects, publications, etc.,

article thumbnail

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Use tools like Google Trends for Websites (or Compete or HitWise ) to analyze your performance… In the report above if you ( Hilton Hotels ) ran your campaigns in March 2008 (purple arrow) then you managed to accomplish nothing. Standard Metrics Revisited: #5 : Conversion / ROI Attribution. Notice the competitive trends?

article thumbnail

Themes and Conferences per Pacoid, Episode 5

Domino Data Lab

I’ve been teaching data science since 2008 privately for employers – exec staff, investors, IT teams, and the data teams I’ve led – and since 2013, for industry professionals in general. more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. This is not a new gig, by any stretch.