Occam's Razor

APRIL 8, 2013

That metric is tied to a KPI. It's the target for your KPI. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. We’re making an educated guess about what could improve the KPI based on what we learned in step 1.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

Occam's Razor

SEPTEMBER 29, 2009

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. It shows which terms (hence brands, sites, properties) have risen the by the most statistically significant amounts. Notice the competitive trends?

Measurement 130

Measurement Metrics Analytics Marketing 130

Domino Data Lab

JULY 9, 2019

When he retired in 2009 he had some time on his hands. ” And this is one of his papers about “you’re doing it wrong” where he talked about the algorithmic culture that he was observing in the machine learning community versus the generative model community that was more traditional in statistics.

Data Science 112

Data Science Machine Learning Advertising Modeling 112