article thumbnail

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

article thumbnail

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

Occam's Razor

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Marketing 149
article thumbnail

CIO as fact finder, fixer, and framer in a post-truth IT world

CIO Business Intelligence

It turns out that the research this widely held sic “fact” is based on was limited to violinists, didn’t measure their skill, and didn’t even mention 10,000 hours. Just because someone calls something a fact does not mean it’s true.

IT 129
article thumbnail

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Measure and decide what to do.

Metrics 157
article thumbnail

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

2009 was the year of mobile. If your company has a non-stinky mobile website and mobile app then congratulations: you have successfully solved the problem of 2009! Measurement? It would not be my blog if there was not at least a word about measurement. Everything described above is measureable. Celebrate a little.

Marketing 146
article thumbnail

A New Business Model for a Midsize Business: Fresh Air As A Service

Timo Elliott

The family business, with only a handful of employees, was founded in 2009 as a specialist wholesaler of residential ventilation. With affordable measurement systems, we can monitor the filters and then order the change when it is actually necessary.