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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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CIO as fact finder, fixer, and framer in a post-truth IT world

CIO Business Intelligence

It turns out that the research this widely held sic “fact” is based on was limited to violinists, didn’t measure their skill, and didn’t even mention 10,000 hours. Just because someone calls something a fact does not mean it’s true.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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A New Business Model for a Midsize Business: Fresh Air As A Service

Timo Elliott

The family business, with only a handful of employees, was founded in 2009 as a specialist wholesaler of residential ventilation. With affordable measurement systems, we can monitor the filters and then order the change when it is actually necessary.

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A new solution offers fresh air—not as a dream, but a service

CIO Business Intelligence

Clean air, inside and out Founded in 2009, ActoVent was initially a specialist wholesaler for residential ventilation, but expanded to include air filters and protective products for a range of buildings, air measurement technology, and maintenance and consulting services.

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Smarten Augmented Analytics Receives CERT-IN Certification for Its Products and Services!

Smarten

” The Information Technology Amendment Act of 2009 designated CERT-IN as the national agency to perform functions for cyber security, including the collection, analysis and dissemination of information on cyber incidents, as well as taking emergency measures to handle incidents and coordinating cyber incident response activities.

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Balancing innovation with value, cost, and practicality: The CIO’s guide to future proofing technology investments

CIO Business Intelligence

For example, Netflix’s 2009 $1 million algorithm contest succeeded but the algorithm wasn’t used due to integration issues and business model changes. Having a superior solution doesn’t guarantee business acceptance. Technology adoption depends on timing and maturity. While crucial, innovation should be practical.