2009 Measurement Scorecard 
Peter James Thomas
AUGUST 12, 2018
This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured.
Occam's Razor
AUGUST 9, 2016
This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! It can only get there if you spend time trying to understand what's important to the business ( Digital Marketing and Measurement Model FTW! ), what is really worth tracking, and then through intelligent thought implementing the tracking.
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