Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

Measurement 129

Measurement Analytics Advertising Marketing 129

Smarten

JUNE 17, 2022

” The Information Technology Amendment Act of 2009 designated CERT-IN as the national agency to perform functions for cyber security, including the collection, analysis and dissemination of information on cyber incidents, as well as taking emergency measures to handle incidents and coordinating cyber incident response activities.

Analytics 69

Analytics IT Business Intelligence Predictive Modeling 69

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 130

Measurement Metrics Analytics Marketing 130

Peter James Thomas

AUGUST 12, 2018

This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured. million.

Metrics 49

Metrics Statistics Data Quality Measurement 49

Data Science and Beyond

JANUARY 11, 2020

When I started my PhD in 2009, the plan was to work on sentiment analysis of opinion polls. I learned about Bayesian statistics and conjugate priors. In reality, problem definition and solution measurement are more challenging and important. What can one do to remain relevant in such an environment? Read this post to find out.

Software 103

Software Data Science Machine Learning Deep Learning 103

Sisense

JANUARY 21, 2020

This is an example of Simpon’s paradox , a statistical phenomenon in which a trend that is present when data is put into groups reverses or disappears when the data is combined. It’s time to introduce a new statistical term. They measured both the blood pressure of the participants and if they had a heart attack or not.

Testing 104

Testing Risk Data-driven Statistics 104

Peter James Thomas

APRIL 9, 2019

This increase was driven in part by the launch of my new Maths & Science section , articles from which claimed no fewer than 6 slots in the 2018 top 10 articles, when measured by hits [1]. Statistics & Data Science. Statistics & Data Science. These are as follows: General Data Articles. Data Visualisation.

Data-driven 49

Data-driven Statistics Data Science Big Data 49