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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 157
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. 7 Best Practices ].

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. The tussle between Wal-Mart and Target is interesting. Amazon is an interesting example.

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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Chantrelle Nielsen director of research and strategy for Workplace analytics said: “companies must take these metrics and direct them thoughtfully towards the design of office spaces that maximize face time over just screen time.” This company was originally founded in 2009 as a black car-hailing service in San Francisco.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Working with highly imbalanced data can be problematic in several aspects: Distorted performance metrics — In a highly imbalanced dataset, say a binary dataset with a class ratio of 98:2, an algorithm that always predicts the majority class and completely ignores the minority class will still be 98% correct. return synthetic. link] Hall, L.,

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

Check the definitions of various metrics. For example, if you see a metric called Cookies, find out exactly what that metric means before you use the data. Hybrid Data Bottom-line: I love customers, I love Task Completion Rate as a powerful metric, I love VOC. numbers for various industries.

Metrics 124
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The HP-Autonomy lawsuit: Timeline of an M&A disaster

CIO Business Intelligence

January 2009: Autonomy buys enterprise content management vendor Interwoven for $775 million. Lynch is among them, for “failure to meet agreed performance goals, including financial metrics.” July 2007: Autonomy pays $375 million for content archiving and electronic discovery specialist Zantaz. November 2012: HP takes an $8.8

Software 105