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Look at your most important work / report / dashboard. We do reports / dashboards like this one all the time: Ok great. Now go find your dashboards, your reports, your data pukes (sorry!) Or the Bulletin of Experimental Treatment for AIDS. Once again going one step deeper, up a notch. And so on and so forth. or whatever.
In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. You can also play with their mobile app tracking and data using their live dashboard/solution set. Media-Mix Modeling/Experimentation.
To provide some coherence to the music, I decided to use Taylor Swift songs since her discography covers the time span of most papers that I typically read: Her main albums were released in 2006, 2008, 2010, 2012, 2014, 2017, 2019, 2020, and 2022. This choice also inspired me to call my project Swift Papers.
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For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?
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