2010 Measurement Metrics 
Occam's Razor
APRIL 19, 2010
"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " And many more.
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall." Now you can answer those objections/scenarios.
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Occam's Razor
SEPTEMBER 15, 2014
In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.
Occam's Razor
JANUARY 20, 2010
How do you measure success of a online webinar? End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? Every measurement question should start by taking one step back and thinking of goals. Back to our story.
Occam's Razor
JULY 26, 2010
If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Never ever never never never ever present any metric all by itself.
O'Reilly on Data
APRIL 23, 2024
Google and Amazon were still atop their respective hills of web search and ecommerce in 2010, and Meta’s growth was still accelerating, but it was hard to miss that internet growth had begun to slow. Now a typical page of Amazon product search results consists of 16 ads and only four organic results. The market was maturing.
Occam's Razor
FEBRUARY 20, 2012
My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Good context.
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