2010 Measurement Optimization 
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.
CIO Business Intelligence
SEPTEMBER 26, 2023
But because electricity consumption was easy to gauge, there was no urgency for measuring current and low voltage power flows. But the measuring solution was complex and required frequent manual adaptions as solar PV systems increased. Without real-time power measurements, estimated power values were being used.
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O'Reilly on Data
APRIL 23, 2024
Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. The most-clicked sponsored products were 17% more expensive and 33% lower ranked according to Amazon’s own quality, price, and popularity optimizing algorithms.
Occam's Razor
SEPTEMBER 15, 2014
In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.
Occam's Razor
FEBRUARY 20, 2012
My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Aw, come on!
Occam's Razor
JULY 26, 2010
If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. 3: Measure complete site success. Measure everyone's success. But donations is just one measure of success (" macro conversion "). So why not measure those?
Sisense
APRIL 14, 2020
Despite the popularity of David Fincher’s 2010 movie about the birth of Facebook, social networks are often misunderstood: they’re not “only” about your online social media. Social network analysis can provide useful insights into a company’s operations, help optimize internal processes, and even deal with human resources problems.
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