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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Why Data Driven Decision Making is Your Path To Business Success

datapine

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Qualitative data analysis is based on observation rather than measurement. Of course, this sounds incredible in theory.

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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

The new platform furthers the sustainability journey the NHL started in 2010 when it inaugurated its NHL Green initiative to promote sustainable business practices across the league. The most important thing about any sustainability platform is you cannot impact what you cannot measure,” Mitchell says.

Metrics 144
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Swiss energy services company uses machine learning to see the future

CIO Business Intelligence

But because electricity consumption was easy to gauge, there was no urgency for measuring current and low voltage power flows. But the measuring solution was complex and required frequent manual adaptions as solar PV systems increased. Without real-time power measurements, estimated power values were being used.

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Aw, come on!

IT 139
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Performing Social Network Analysis to Fight the Spread of COVID-19

Sisense

Despite the popularity of David Fincher’s 2010 movie about the birth of Facebook, social networks are often misunderstood: they’re not “only” about your online social media. Social network analysis can provide useful insights into a company’s operations, help optimize internal processes, and even deal with human resources problems.

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Euro Soccer Special: What Football Teaches Us About Analytics

Sisense

It’s no surprise that rivals followed suit and that by 2010 analytics were widely used by top teams in leading international leagues. In training, wearable devices measure players’ workload, movement, and fatigue levels to manage their fitness and positioning and optimize their performance during play.