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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Chart Snapshot: Functional Box Plots

The Data Visualisation Catalogue

This region provides a robust measure of the spread of the central 50% of the curves. Median Curve: The median curve represents the most central observation and serves as a robust statistic for centrality. This allows for the definition of functional quantiles and the identification of central and outlying observations.

Snapshot 102
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Methods of Study Design – Experiments

Data Science 101

Reliability: It means measurements should have repeatable results. For eg: you measure the blood pressure of a person. Then after some time, you take the measurement again and there is a huge fluctuation in the result. So instruments should be checked well before taking measurements. Statistics Essential for Dummies by D.

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 2 Learn basic statistics. For all of the above reasons it is becoming ever more important that you are know atleast Statistics 101. 1: Don't suck.

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Humans and AI: AI, Marketing, and Behavioral Economics

DataRobot

The Behavioural Insights Team, also known unofficially as the “Nudge Unit,” was founded by the UK government in 2010 to use behavioral science to make public policies and services more effective. Yet it’s possible to nudge people to more willingly pay their taxes on time. This is a more personalized form of peer pressure.

Marketing 105
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Proposals for model vulnerability and security

O'Reilly on Data

Benchmark models : An older or trusted interpretable modeling pipeline, or other highly transparent predictor, can be used as a benchmark model from which to measure whether a prediction was manipulated by any number of means. 2010): 121-148. This could include data poisoning, watermark attacks, or adversarial example attacks.

Modeling 225
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. our measurement strategies 2. success measures. We need to change our measurement strategies as changes occur in: 1. The web is changing too fast.

Analytics 119