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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Why Data Driven Decision Making is Your Path To Business Success

datapine

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Download the list of the 11 essential steps to implement your BI strategy! Of course, this sounds incredible in theory.

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SAP is restructuring its Executive Board

CIO Business Intelligence

Russell has been with SAP since 2010 and has been a member of the Executive Board since 2021. SAP said the changes will further accelerate the company’s transformation and strengthen its focus on a suite- and AI-first strategy. Why White and Russell should no longer play a role in this neither Ala-Pietilä nor Klein explained.

IT 122
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Swiss energy services company uses machine learning to see the future

CIO Business Intelligence

But because electricity consumption was easy to gauge, there was no urgency for measuring current and low voltage power flows. But the measuring solution was complex and required frequent manual adaptions as solar PV systems increased. Without real-time power measurements, estimated power values were being used.

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? How smart is their digital marketing strategy?

IT 139
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Proposals for model vulnerability and security

O'Reilly on Data

They could also share their strategy with others, potentially leading to large losses for your company. Benchmark models : An older or trusted interpretable modeling pipeline, or other highly transparent predictor, can be used as a benchmark model from which to measure whether a prediction was manipulated by any number of means.

Modeling 278
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Communal Computing’s Many Problems

O'Reilly on Data

After the release of the iPad in 2010 Craig Hockenberry discussed the great value of communal computing but also the concerns : “When you pass it around, you’re giving everyone who touches it the opportunity to mess with your private life, whether intentionally or not. This expectation isn’t a new one either.

Risk 335