Remove 2010 Remove Measurement Remove Strategy
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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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SAP is restructuring its Executive Board

CIO Business Intelligence

Russell has been with SAP since 2010 and has been a member of the Executive Board since 2021. SAP said the changes will further accelerate the company’s transformation and strengthen its focus on a suite- and AI-first strategy. Why White and Russell should no longer play a role in this neither Ala-Pietilä nor Klein explained.

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Swiss energy services company uses machine learning to see the future

CIO Business Intelligence

But because electricity consumption was easy to gauge, there was no urgency for measuring current and low voltage power flows. But the measuring solution was complex and required frequent manual adaptions as solar PV systems increased. Without real-time power measurements, estimated power values were being used.

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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

The post will end with a Web Analytics Measurement Framework. Goals: Goals are specific strategies you'll leverage to accomplish your business objectives. The beauty of goals is that they reflect specific strategies. It is possible that some Analytics Tool Goals directly measure your business objectives or goals.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Create a distinct mobile website and mobile app measurement strategies.

Metrics 143
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? How smart is their digital marketing strategy?

IT 139
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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Google and Amazon were still atop their respective hills of web search and ecommerce in 2010, and Meta’s growth was still accelerating, but it was hard to miss that internet growth had begun to slow. It’s unclear whether this was a lack of imagination or a kind of “ strategy tax.” The market was maturing.