Remove 2010 Remove Measurement Remove Testing
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Methods of Study Design – Experiments

Data Science 101

Researchers/ scientists perform experiments to validate their hypothesis/ statements or to test a new product. Suppose we want to test the effectiveness of a new drug against a particular disease. Reliability: It means measurements should have repeatable results. For eg: you measure the blood pressure of a person.

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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

The post will end with a Web Analytics Measurement Framework. Point of confusion: Many web analytics tools, like Google Analytics , have a feature that encourages you to measure Goals. It is possible that some Analytics Tool Goals directly measure your business objectives or goals. Web Analytics Measurement Framework.

Metrics 140
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: Here are some tools that are pretty cool and unique: Five Second Test. This is usability testing for ultra cheap, $29 per person. 1: Don't suck.

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Digital pragmatism at Volvo means more control and less agile

CIO Business Intelligence

And when Geely bought the company in 2010, it led to a geographical expansion, but until now there’s never been such a thorough and comprehensive effort to modernize the digital landscape, according to Altehed. So there will be some legacy in combination with new solutions that have been tested in other factories first.”

Software 130
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 143
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Usually at least a test. our measurement strategies 2.

Analytics 119
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple.

IT 139